Fiorentina striker Dusan Vlahovic has no desire to join Arsenal during the upcoming transfer window, Eurosport claims.
The Gunners recently jumped into the top four of the Premier League, but they are still looking to bolster the frontline.
The north London giants are interested in signing Vlahovic, but reports claim that the striker is expected to reject them.
The Serbian is keen to play for a Champions League club next term that can seriously challenge for regular trophies.
While the Gunners have made progress under Mikel Arteta, they are still not assured a place in the European competition.
The Gunner have failed to qualify for the Champions League for five seasons, and they face another tough task.
Vlahovic could be available for around £70m in January. Manchester City appear favourites to sign him at the moment.
Juventus have also been linked, but their average league form is likely to hamper their prospects of landing the marksman.